Three things that are core to our business: educating people about their vehicles, lending a hand in the community, and being a ‘female friendly’ auto shop. This month, we were excited to host a new event called “Pink My Ride”, which allowed us to do all three. Sponsored by Chek and some of our valued industry partners, we were able to not only teach women more about their vehicles at the event, but we also gave away prizes and donations totaling $5,000 to people in our community who really needed it… and we had a lot of fun along the way.
“Pink My Ride”, was an education-based contest which invited local women to enter online and tell us why they deserved to have us “Pink their Ride”. The grand prize winner would receive $3,000 in free vehicle upgrades, and second prize was $1,000 in free tires. In addition, at the event, a cheque for $1,000 was presented to the Victoria Transition House for women, who do so much important work in our community. From the entrants, 12 amazing finalists were selected to attend an exclusive version of the shop’s popular Ladies’ Night Events on Sept. 15th, to learn important vehicle safety and maintenance activities such as how to check fluids, jump a battery, change a tire, and more – all on their own cars.
We had so much fun, serving up yummy Indian food donated generously by new local Indian eatery, Varsha’s (if you haven’t tried it, you must!), as well as tasty pomegranate “mocktails” sponsored by Elissa Bergman at Almost Free Magazine
Our grand prize winner, Celeste Smith, couldn’t have been happier. She has a wonderful eight year old son with special needs, and relies on her car to get around town. We were so happy to have the opportunity to help Celeste, our second prize winner Emilie, and the other finalists – who all got a free year’s worth of oil changes as a special treat for being selected in our contest!
A special shout out to Chek and all of our sponsors who helped make this amazing event such a success, and in particular the inspiring women that we got to meet as a result. Thanks for sharing your stories with us.
See Chek’s round up of the event here: http://www.cheknews.ca/pink-ride/
